The installation is a plastic representation of the fil rouge that connects the various projects and activities of BHUMI Ceramica: the theme of "digging" understood as the search for archetypal forms, symbols, landscapes, and hidden traditions. These elements are reflected in the company's collections, making the products not only functional objects but also communicative mediums.
To evoke these aspects, "poor" stage props such as masking tape, drop cloths, and recycled cork were used. These were combined with plaster molds typically used for slip casting production and discarded pieces from the production process.
The exhibition was open to the public from April 17 to 23, 2023, during Milan Design Week at the DV law firm in Piazza Borromeo 1, in the heart of the 5Vie district.
